Nami ML Case Study
Nami ML is a B2B startup with robust solutions for managing subscriptions across a range of platforms, including mobile, web, and television. Their clientele is primarily Fortune 100 companies needing scalable solutions so they can deliver the best subscription experiences to their customers while increasing ROI.
While Nami had a top tier product and fantastic branding, they had major gaps when it came to marketing and messaging. This led to stagnant sales and a stale culture.
Meanwhile, Nami ML was planning the launch of a major product update - a perfect opportunity to revisit branding, ramp up marketing, and deliver an experience that would convert customers from lookers into loyalists.
Deliverables
Capture the essence of the brand and transform it into an inspiring, high-performing marketing powerhouse.
Goal
Brand story
Website overhaul
Product launch campaign
Landing page/onboarding
Press release
Nami ML is the top performing subscription management solution for Fortune 100 companies.
Brand Story
Over the course of your client’s relationships, their customers experience certain moments when timely, relevant interactions would noticeably increase their likelihood to buy from the client - and turn them into loyal paying subscribers.
What’s different today is that they’re starting to expect your clients to recognize their individual wants and needs. If they seize the opportunity to deliver a personalized experience, they can blow customers away with empathetic offerings their customers with thank them for.
The problem is, current ways of reaching their customers aren’t up to the challenge of delivering empathetic experiences at scale. No one wants to be bothered while they’re in the middle of an important task. No one likes feeling patronized. And no one wants the additional mental load of going through one experience on one device and a completely different experience on another.
Nami ML’s Subscription Studio platform makes it easy to discover what each client’s customers want, then deliver a personalized subscription experience- without the need for time—intensive coding- that seizes those opportunities.
The result: accelerated deployment of personalized purchasing experiences that drive revenue while building long-term loyalty.
