Marketing and product strategy thrive at the intersection of creativity and logic — and that’s the space where I lead.

Over the past 15+ years, I’ve helped brands grow smarter and more humanely by building strategies, products, and experiences that connect deeply and perform consistently. My focus is on digital products, SaaS platforms, and B2B ecosystems — where user experience, brand trust, and scalable marketing systems are critical to success.

My approach balances left-brain analysis with right-brain intuition — blending creative direction, UX leadership, brand development, and AI-enhanced marketing systems.

Early in my career, working for agencies and major brands, I realized that “business as usual” often missed the human element. Since then, I’ve focused on doing things differently: leading initiatives and teams that align business goals with authentic human needs.

Today, I design strategies, build brands, and lead teams toward scalable growth — where ideas move people, technology enables connection, and every detail shapes the story.